this is a test… :)

So yesterday when I decided to start selling Avon as a part of a Social Media experiment my first thought was to create new accounts. I made a new twitter account, and I started this blog to document my online social life as an Avon representative.

But today I was thinking about creating new accounts, are you alienating your community who might want to know what you are doing, but might not know to follow that new account, or might not want to?

I have a personal twitter account @sarahcooley, and I use it for everything. My show has a separate twitter account, @whatsitallabout, but I think that makes sense. Should I just use @sarahcooley to talk about selling Avon, since I already have a community there? or would that upset my followers? After all, it is something that I am doing, and by following me, they are saying that they want to know about that.

Just some thoughts…I would love to hear yours.

So I threw out a quick question to twitter, “What is your opinion of Avon as a brand? What is the first thing that comes to mind?” These are some of the responses I got.

In general it seems that Avon is usually thought of as a older brand. (no one mentioned Avon’s Mark brand, which is targeted to a “younger minded” audience.) And not usually in a positive way. I knew I would get some negative responses but I thought there would be more people who also liked Avon.

I am wondering how social media might be able to change people’s opinions of Avon, and how the brand is perceived.

Would it still be as annoying to contact your Avon lady on twitter? It could be the same personalized 1-1 experience…how would you feel about it?

How do you think Avon could use social media to help their rep’s change their image? Or does it have to be a shift in the over all brand?

I would love to hear your thoughts!

UPDATE!

Avon has one more “social media tool” avalible to it’s representatives. You can add your Avon store to your facebook page.

I think that this is a cool tool, but I know that there is a lot more that Avon could be doing with social media.

Maybe this will lead into an opportunity with Avon.

So this is my site that Avon gives me. There aren’t a lot of customization options, but you can change some basic things.

I am not thrilled with the design, I find it to be a little cluttered but I can’t really change that.

The advantages I see to having this site is that it allows me to be anyone’s Avon Lady. It no longer has to be a local thing. I can sell to all my twitter followers and Avon will ship straight to them. It’s Awesome!

This has social media business written all over it!

The experiment has begun!

Today I signed up to sell Avon. I have been involved in Social Media for a while and someone asked me today if I wanted to sell Avon. It would only cost me $10 to sign up (the price of a lipstick) and I would be able to sell right away.

So I thought about it for a few mins and decided that it would be an interesting social media experiment to see how I could use social media to promote myself as an Avon Lady.

So I set up a tumblr where I will blog about my experiences with avon and social media. I also started a twitter account for my Avon personal brand.